Bali hoteliers warn of too many rooms and a looming price war

7 October 2026
Bali hoteliers warn of too many rooms and a looming price war

I Gusti Agung Rai Suryawijaya, head of the Badung chapter of the Indonesian Hotel and Restaurant Association (PHRI), warns that Bali is building more rooms than the island can fill.‌‍​‍‌⁠‍​​⁠‍‍​‍⁠⁠‌‍‌‌‌‍⁠‍​‍⁠⁠‌‍⁠‍‌‍‌‌‌⁠‌⁠‌⁠​⁠​‍⁠⁠‌‍​‍‌‍​‌‌‍⁠​‌‍‍‌​‍⁠‌‌‍‍​‌‍⁠⁠‌⁠‌​‌‍‌‌‌‍⁠​‌‍‍‌‌‍‌‌‌⁠​‍‌⁠​⁠​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍‌‍⁠‍​‍⁠‌‌‍⁠⁠‌‍‌‍​‍⁠‌‌⁠‌​‌‍⁠⁠‌‍⁠⁠​‍⁠‌‌‍⁠‌‌‍​‌‌‍⁠‍‌⁠‍‌​‍⁠‌‌⁠​‍‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌⁠​⁠​‍⁠‌‌‍​‌‌‍⁠‍‌‍‌​​‍⁠‌‌‍​‌​‍⁠‌‌‍⁠​‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌‍‍‌‌‍⁠‍‌‍‌⁠​‍⁠‌‌⁠​​‌⁠​‍‌‍‍‌‌‍​⁠‌‍‌‌​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍

He says most properties now listed for sale are villas that are already built and operating. Most hotels on the market run at over 60% occupancy, some up to 75%. He considers that a healthy level.‌‍​‍‌⁠‍​​⁠‍‍​‍⁠⁠‌‍‌‌‌‍⁠‍​‍⁠⁠‌‍⁠‍‌‍‌‌‌⁠‌⁠‌⁠​⁠​‍⁠⁠‌‍​‍‌‍​‌‌‍⁠​‌‍‍‌​‍⁠‌‌‍‍​‌‍⁠⁠‌⁠‌​‌‍‌‌‌‍⁠​‌‍‍‌‌‍‌‌‌⁠​‍‌⁠​⁠​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍‌‍⁠‍​‍⁠‌‌‍⁠⁠‌‍‌‍​‍⁠‌‌⁠‌​‌‍⁠⁠‌‍⁠⁠​‍⁠‌‌‍⁠‌‌‍​‌‌‍⁠‍‌⁠‍‌​‍⁠‌‌⁠​‍‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌⁠​⁠​‍⁠‌‌‍​‌‌‍⁠‍‌‍‌​​‍⁠‌‌‍​‌​‍⁠‌‌‍⁠​‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌‍‍‌‌‍⁠‍‌‍‌⁠​‍⁠‌‌⁠​​‌⁠​‍‌‍‍‌‌‍​⁠‌‍‌‌​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍

The main pressure comes from domestic tourism. He estimates domestic visitors fell by about 15% in September because of expensive airfares and fewer government events. Around 22,000 foreign tourists arrive per day.‌‍​‍‌⁠‍​​⁠‍‍​‍⁠⁠‌‍‌‌‌‍⁠‍​‍⁠⁠‌‍⁠‍‌‍‌‌‌⁠‌⁠‌⁠​⁠​‍⁠⁠‌‍​‍‌‍​‌‌‍⁠​‌‍‍‌​‍⁠‌‌‍‍​‌‍⁠⁠‌⁠‌​‌‍‌‌‌‍⁠​‌‍‍‌‌‍‌‌‌⁠​‍‌⁠​⁠​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍‌‍⁠‍​‍⁠‌‌‍⁠⁠‌‍‌‍​‍⁠‌‌⁠‌​‌‍⁠⁠‌‍⁠⁠​‍⁠‌‌‍⁠‌‌‍​‌‌‍⁠‍‌⁠‍‌​‍⁠‌‌⁠​‍‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌⁠​⁠​‍⁠‌‌‍​‌‌‍⁠‍‌‍‌​​‍⁠‌‌‍​‌​‍⁠‌‌‍⁠​‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌‍‍‌‌‍⁠‍‌‍‌⁠​‍⁠‌‌⁠​​‌⁠​‍‌‍‍‌‌‍​⁠‌‍‌‌​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍

If construction continues at this pace, a price war will follow: lower rates mean lower income for owners and lower taxes. He proposes studying how many tourists the island can handle and considering a moratorium on new accommodation in Denpasar, Badung, Gianyar and Tabanan (the Sarbagita area).‌‍​‍‌⁠‍​​⁠‍‍​‍⁠⁠‌‍‌‌‌‍⁠‍​‍⁠⁠‌‍⁠‍‌‍‌‌‌⁠‌⁠‌⁠​⁠​‍⁠⁠‌‍​‍‌‍​‌‌‍⁠​‌‍‍‌​‍⁠‌‌‍‍​‌‍⁠⁠‌⁠‌​‌‍‌‌‌‍⁠​‌‍‍‌‌‍‌‌‌⁠​‍‌⁠​⁠​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍‌‍⁠‍​‍⁠‌‌‍⁠⁠‌‍‌‍​‍⁠‌‌⁠‌​‌‍⁠⁠‌‍⁠⁠​‍⁠‌‌‍⁠‌‌‍​‌‌‍⁠‍‌⁠‍‌​‍⁠‌‌⁠​‍‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌⁠​⁠​‍⁠‌‌‍​‌‌‍⁠‍‌‍‌​​‍⁠‌‌‍​‌​‍⁠‌‌‍⁠​‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌‍‍‌‌‍⁠‍‌‍‌⁠​‍⁠‌‌⁠​​‌⁠​‍‌‍‍‌‌‍​⁠‌‍‌‌​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍

What it means for buyers: competition for guests is growing in popular southern areas. When you estimate returns, use cautious occupancy and nightly rates, not brochure figures. The moratorium is only a proposal for now, but if adopted it would affect new projects.‌‍​‍‌⁠‍​​⁠‍‍​‍⁠⁠‌‍‌‌‌‍⁠‍​‍⁠⁠‌‍⁠‍‌‍‌‌‌⁠‌⁠‌⁠​⁠​‍⁠⁠‌‍​‍‌‍​‌‌‍⁠​‌‍‍‌​‍⁠‌‌‍‍​‌‍⁠⁠‌⁠‌​‌‍‌‌‌‍⁠​‌‍‍‌‌‍‌‌‌⁠​‍‌⁠​⁠​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍‌‍⁠‍​‍⁠‌‌‍⁠⁠‌‍‌‍​‍⁠‌‌⁠‌​‌‍⁠⁠‌‍⁠⁠​‍⁠‌‌‍⁠‌‌‍​‌‌‍⁠‍‌⁠‍‌​‍⁠‌‌⁠​‍‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌⁠​⁠​‍⁠‌‌‍​‌‌‍⁠‍‌‍‌​​‍⁠‌‌‍​‌​‍⁠‌‌‍⁠​‌‍⁠⁠‌‍⁠⁠‌‍⁠‌‌‍‍‌‌‍⁠‍‌‍‌⁠​‍⁠‌‌⁠​​‌⁠​‍‌‍‍‌‌‍​⁠‌‍‌‌​‍⁠‌‌⁠‌⁠‌‍​‌‌⁠​‍