What Agents Really Need to Sell New Developments
AB
Andrei Balinsky
Founder of Balinsky
"π§ What developers usually talk about during broker tours and training sessions:
- Information about the location and the product: where it is, what they are building, and why exactly here
- The developerβs approach: philosophy, standards, how they build, and what they focus on
- Layouts and prices: what formats, sizes, costs, and what the focus is
- Answers to common objections: βtoo expensive,β βtakes too long to build,β βitβs unclear who is buyingβ
- Procedures: who to call, how to register, and when viewings are allowed
π Now to the point β what agents actually need to sell effectively:
- All of the above β but concise, fast, and to the point
- Real deal case studies: how the client journey went, what worked, and how the deal was closed
- Rare facts about the location: those details that catch attention but that no one talks about
- The project creation story: how the idea was born, how the team was assembled, and who made the decisions
- How the shareholders chose the site: what arguments supported this land plot
- Client profiles: who actually comes to viewings, with what request, and what patterns they show
- Offers that bring in clients: specific marketing messages that work
- What influences the purchase decision: not general words, but specific triggers
- Content: whether filming is allowed, what exactly can be filmed, how often, and where it can later be used
Agree? Leave a reaction π
Source (https://t.me/+yily6zJaxEZhMjhi)"